For Game Publishers
If you are interested in distributing your games on TapFun, please fill out our inquiry form. A member of our team will get back to you within five business days.
Why distribute on TapFun
From ad to play, instantly
People who discover your game through ads or social media can go straight into gameplay, with no download or installation in between.
Less drop-off
Reduce the users you lose to large file sizes, long downloads, lack of storage or insufficient device performance.
Reach more devices
PC games are streamed from the cloud and browser games run on web technologies, so you can reach players on smartphones and tablets as well as PCs.
Games you can distribute
Premium (buy-to-play) games
We stream your PC game from the cloud to the browser, so players can start right away on smartphones, tablets and standard PCs, without a console, a gaming PC or a download. You can distribute a demo, the full game, or both.
Demo
- Choose who covers the cloud usage fees: your company (free for players), or players (who buy extra play time after the free trial ends)
- Send players from the play screen to your Steam store page or official site to buy the full game or add it to their wishlist
Full game
- Sell the full game on a time-based model, where players buy play time
- Players can try it without buying the whole game, so you reach people you could not reach before
All we need is a PC build of your game; launch typically takes about one month. A virtual gamepad for smartphones and tablets is also supported.
Free-to-play games (browser)
Distribute free-to-play browser games built as web apps / HTML5. Players start right in the browser on PCs, smartphones and tablets, with no download or installation.
- Guest play lets players start without logging in, so first-time players can jump right in
- All-ages titles
- 15% of sales (incl. tax)
- R18 titles
- 25% of sales (incl. tax)
These are TapFun's distribution fees. See the TapFun Developer Portal (Web App) for technical specifications.
Distribution plans
For any of the games above, choose between the Platform Plan, where you lead user acquisition, and the Sales Partner Plan, where TapFun covers advertising costs to bring in players.
Platform Plan
Distribute your game using TapFun as a platform. Your company leads user acquisition and promotion, and you can send players from your ads and social media straight to your game's play page on TapFun.
Sales Partner Plan
TapFun acts as your sales partner, covering advertising costs to bring players to your title. We have a track record of acquiring users through the following channels.
- Performance ads
- Google / Yahoo! JAPAN / Meta / X
- Affiliate (ASP)
- A8.net / Rentracks
- Influencers
- YouTube / TikTok / Instagram
- Rakuten Group
- Rakuten Marketing Platform
The Rakuten Marketing Platform is available through our capital and business alliance with the Rakuten Group.
Resources
Distribution inquiries
Please use the same form for any other questions about our services.
Open inquiry formOpens a Google Form (in Japanese and English) in a new tab. Inquiries in English are welcome.